An expert view with Matt Wright, Anne Stagg and Yves RogivueMarketing campaigns: getting you closer to your consumer
Marketing campaigns are increasingly rolled out globally. Yet consumers still expect to be addressed on a personal level. This makes a multi-channel approach the best route forward. But how can a global, personalised multichannel campaign be implemented in a way that is both efficient and effective?
At Konica Minolta Marketing Services, our global setup and strong supplier network make us exceptionally efficient. We’re the trusted partner for international brands in 35 countries across diverse industries like automotive, retail and FMCG.
We work hand in hand with brand managers and lead agencies to translate campaigns into effective one-to-one activities. Integrated along the entire supply chain, we fast-track implementation. Our strong partnerships with local suppliers only help to keep costs down.
Our effectiveness lies in our strong data-driven approach. New technologies in monitoring behaviour, for example, create new, valuable consumer insights, and help campaigns to succeed like never before. Meanwhile, our expertise in bundling and structuring data in a safe, compliant and analysable manner takes measurability to a whole new level.
We get closer – this summarises our core strength. We get our customers closer to the end consumers, thanks to our data and technology-driven approach. We are able to deliver insights of marketing measures from the far end of the value chain which were not accessible in the past: with behavioural analysis in retail stores, for example. With our close ties to local suppliers, it is possible for us to reduce the cost and time to market. To further ensure seamless implementation, our Konica Minolta experts are happy to work with clients on site as part of their team.
Meet our marketing services experts
Matt Wright, Director of Agency, Konica Minolta Marketing Services
Anne Stagg, Chief Client Office, Konica Minolta Marketing Services
Yves Rogivue, Global CEO, Konica Minolta Marketing Services
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