An expert view with Matthias Greiner and Ashley McConnell

Creating value where physical and virtual worlds meet

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Augmented reality (AR) is a powerful new communication channel that connects real life to the online world.

The physical experience of a high-quality embellished printed booklet can be combined with the emotional qualities and explanatory power of a video. Print mailings can seamlessly lead consumers to participate in an interactive online marketing campaign. The possibilities of bringing your print to life are virtually endless.

At Konica Minolta, we’re helping our customers to develop high-performance AR solutions through our imaging, data analysis and processing expertise. While empowering them to set up and implement their own campaigns with our GenARate Studio software and app. We can even create the content through our partner, Konica Minolta Marketing Services. It’s a seamless AR package, perfectly tailored to suit each of our customers’ needs.

The future of AR will only get more exciting as we continue to invest in solutions that add a second, more valuable layer to reality.

Augmented reality solutions need to provide meaningful additional value for the user, where they need it, how they need it. Relevance and usability are key – and at the heart of Konica Minolta’s development process.

Matthias Greiner

Great content with GenARate Studio

This easy-to-use editor tool gives you the power to create AR content yourself and publish it in the app.

GenARate app puts power in your hands

Customise this app to make your cross-media campaigns a success.

Meet our AR experts

Matthias Greiner, Business Development Manager,
Konica Minolta Business Solutions Europe GmbH


Ashley McConnell, International Business Develop
Manager, Konica Minolta Business Solutions (UK) Ltd.



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